MLB All-Star
Designing and producing MLB's largest fan event
BaAM re-imagined the world’s biggest interactive baseball festival to create the League's most attended fan festival.
- Indoor and outdoor baseball attractions across more than 1 million sq. ft.
- Special event programming with appearances by MLB legends and Olympians
- Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits
Our Informed Creativity Ideation Sessions developed more ways to engage fans
Transcript
MLB ALL-STAR VILLAGE 2025
Atlanta, GA
Video Type: Sizzle Reel | Duration: ~0:57
The 2025 MLB All-Star Village was baseball's ultimate fan destination, featuring a large-scale immersive experience putting fans at the center of the sport. It was an epic destination where attendees could walk away with baseball souvenirs and memories to match. BaAM concepted, designed, and delivered every element of the event environment, integrating sponsors and fan activations to create the kind of joyful, can't-believe-I'm-here moments that define MLB’s All-Star Week.
You really just sort of have to pinch yourself when you stop and look around and see all of the history of our game coming to life here at Choctaw Stadium.
All-Star Village 2025 programming featured a walking band to capture the essence of its host city, Atlanta
1 Million + sq. ft.
4 days
50+
50,000+ fans
The BaAM team were once again great partners in bringing the event to life.
