MLB All-Star
Designing and producing MLB's largest fan event
BaAM re-imagined the world’s biggest interactive baseball festival to create the League's most attended fan festival.
- Indoor and outdoor baseball attractions that span up to 1 million sq. ft.
- Special event programming with appearances by MLB legends and Olympians
- Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits
Our Informed Creativity Ideation Sessions developed more ways to engage fans
Transcript
MLB ALL-STAR VILLAGE
Philadelphia, PA
Video Type: Sizzle Reel | Duration: ~1.20
MLB All-Star Village is baseball's ultimate fan destination, featuring a large-scale immersive experience that puts fans at the center of the sport. It is an epic destination where attendees walk away with baseball souvenirs and memories to match. BaAM concepts, designs and delivers every element of the event environment, integrating sponsors and fan activations to create the kind of joyful, can't-believe-I'm-here moments that define MLB’s All-Star Week.
1 Million + sq. ft.
4 days
50+
90,000+ fans
The BaAM team were once again great partners in bringing the event to life.
Paying homage to its host city, MLB All-Star Village Philadelphia featured a live Philly cheesesteak competition
To capture the essence of its host city, programming at MLB All-Star Village Atlanta featured a walking band
MLB All-Star Village Texas featured an indoor concert with rapper Tee Grizzley and special appearances from SNL's Marcello Hernández
