MLB at Rickwood Field - BaAM Productions

In collaboration with the City of Birmingham and the Friends of Rickwood, BaAM managed ballpark upgrades preparing the venue to showcase a major league game. As Producer of the event for MLB, BaAM created a special three-day event series at legendary Rickwood Field to honor the legacy of former Negro Leagues and players.

In 2024, events included a Minor League match-up, Juneteenth celebrity softball celebration, and an MLB regular season game between the St. Louis Cardinals and San Francisco Giants
Multiple fan touchpoints were developed to connect guests with the historic impact of the Negro Leagues, players, and Rickwood Field
BaAM returned to Rickwood Field in 2025 for the East-West Classic, a special game featuring MLB Legends in honor of Negro Leagues and players

Young people read about the history of Rickwood Field at the Fan Plaza developed for MLB at Rickwood Field — Photos courtesy MLB Photos

Thursday’s game in Birmingham was a beautiful setting in which to further highlight and celebrate the legendary careers of Black players of the era.

Jordan Shusterman, Senior Writer at Yahoo! Sports

Fans pour in to America's oldest professional ballpark for MLB at Rickwood Field

Rev. Bill Greason, a former Birmingham Black Baron throws the opening pitch for MLB at Rickwood Field

Photos courtesy MLB Photos

Photos courtesy MLB Photos

Historic scoreboard in outfield as featured at MLB at Rickwood Field

Photos courtesy MLB Photos

Jon Batiste performs as part of opening celebration for MLB at Rickwood Field

Photos courtesy MLB Photos

I'm glad that the Giants, Cardinals and MLB are doing this, letting everyone get to see pro ball at Rickwood Field. Good to remind people of all the great ball that has been played there, and all the players. All these years and it is still here.

Willie Mays