NHL All-Star
Delivering an All-Star experience for hockey fans – anywhere!
BaAM transforms spaces to create multi-day festivals for fans of all ages as part of NHL All-Star weekend. From St. Louis’ Union Station to the beaches of South Florida, BaAM’s All-Star fan experiences include:
- A vibrant celebration unique to each host city
- A fully festivalized hockey experience spanning more than 300,000 square feet
- Immersive connections to the sport's lifestyle and culture - from live entertainment and skills challenges to hall of fame exhibits and premier access to special events
From the action on the ice to sunny February days at the beach, we know hockey fans are in for a great weekend.
The NHL All-Star Beach Festival hosted fans at an outdoor hockey paradise in Fort Lauderdale
I was down at Union Station today as part of the Fan Fair, and that was amazing. Having the Stanley Cup on display in our city for people to see, I mean, there was a line out the door.
NHL All-Star Fan Fair Toronto was presented at the Metro Toronto Convention Center
It's fun, a celebration, a love letter for the city of Toronto, and for people who love the sport of hockey, there is something for everyone here.
NHL All-Star Fan Fair in St. Louis was hosted at Union Station, the city's historic train station
