A Baseball Blitz at Seattle's Lumen Field
Delivering a benchmark in fan engagement for MLB All-Star Village
Lumen Field - home of the Seattle Seahawks and Sounders FC - became a temporary hub for all things baseball as it hosted MLB All-Star Village during the 2023 MLB All-Star Week. It proved to be a benchmark in fan engagement, incorporating MLB Draft, MLB Play Ball Park, cultural exhibits, and a lively festival atmosphere within one action-packed footprint.
Scroll below to see it all in action!
Transcript
MLB PLAY BALL PARK SEATTLE
Capital One Play Ball Park | All-Star Week 2023 | Seattle, WA | July 8-11, 2023
Duration: ~0:39 | Produced by BaAM Productions
NOTE: This sizzle reel is a music-driven highlight video with no spoken narration.
Welcome to Capital One Play Ball Park -- where Lumen Field and the streets of Seattle transform into the ultimate fan destination for MLB All-Star Week 2023.
Capital One Play Ball Park was packed with one-of-a-kind experiences and photo moments. The MLB Draft Experience at Play Ball Park brought one of baseball's most exciting traditions directly to the fans -- and gave the next class of MLB talent an unforgettable send-off. The artistry of baseball on full display. Custom All-Star Game cleats showcased the intersection of sport, culture, and craft -- a fitting tribute to Seattle's style and the spectacle of Midsummer Classic week. Autograph sessions gave fans once-in-a-lifetime access to baseball legends and current stars -- a handshake, a signature, a story to tell forever. Real talk from real legends. The All-Star Clubhouse delivered the kind of behind-the-velvet-rope access fans always dreamed of -- personal stories, baseball wisdom, and moments of genuine connection. Run the bases. Throw a pitch. Feel the grass under your feet. For kids at Play Ball Park, the dream wasn't just to watch baseball -- it was to play it.
Capital One Play Ball Park. The place where All-Star Week lives.
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PRODUCTION NOTE:
This video contains no spoken dialogue or voiceover. The audio track consists of licensed background music and ambient crowd noise. Transcript prepared via
visual frame analysis. Produced by BaAM Productions for MLB All-Star Week, Seattle, July 8-11, 2023.
Perhaps the greatest change to All-Star Week since 2001 from a brand perspective is the supersized fan festival.
