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Lumen Field - home of the Seattle Seahawks and Sounders FC - became a temporary hub for all things baseball as it hosted MLB All-Star Village during the 2023 MLB All-Star Week. It proved to be a benchmark in fan engagement, incorporating MLB Draft, MLB Play Ball Park, cultural exhibits, and a lively festival atmosphere within one action-packed footprint.

Scroll below to see it all in action!

Perhaps the greatest change to All-Star Week since 2001 from a brand perspective is the supersized fan festival.

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