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Our Work

Live Nation Rogers Stadium exterior with large illuminated signage and people gathered on grassy lawn
Creating a Transformative Force and Venue on the Global Stage

Live Nation Rogers Stadium
Pregame ceremony at MLB Speedway Classic 2025 in Bristol with teams lined along baselines, color guard on field, and packed stadium beneath suspended video board
Setting Monumental Baseball Records at The Last Great Colosseum

MLB Speedway Classic
Exterior photo of historic Rickwood Field taken as part of MLB at Rickwood Field events
Honoring baseball history at America's oldest professional ballpark

MLB at Rickwood Field: A Tribute to the Negro Leagues
NHL Winter Classic 2026 Miami with Panthers vs Rangers branding, outdoor rink inside baseball stadium, beach-style décor, and sold-out crowd beneath large scoreboard
Transforming storied sports venues for once-in-a-lifetime outdoor hockey experiences

NHL Outdoor Games
MLB All-Star Village 2025 in Atlanta featuring indoor fan zone with giant suspended baseballs, interactive games, and retail area
Designing and producing MLB's largest fan event

MLB All-Star
2026 Twitch Con day 2 18
Connecting the Twitch community across the globe – IRL

TwitchCon
Case study: NFL Super Bowl

BaAM brought innovation and experience to the sizable role they play at Super Bowl... The first to arrive and the last to leave. The expectations were high and, as always, they delivered!

Jon Barker, Head of Events, NFL

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MLB Field of Dreams 2021 right field view with cornfield backdrop, distance marker 335, foul pole, and rural Iowa farmhouse at sunset
Building an iconic venue and turning dreams into reality

MLB at Field of Dreams
Wide stadium view of MLB Little League Classic 2025 game at dusk with players on field, full crowd, and illuminated ballpark
Connecting current and future baseball stars at the Original Sports Event of the Decade

MLB Little League Classic
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Delivering a memorable Super Bowl Experience

NFL Super Bowl
NHL Draft 2017 Chicago event with lit stage, suspended video board showing draft information, red carpet aisle, and packed arena of team representatives and spectators
Setting the stage for the business of hockey and its rising stars

NHL Draft
NHL All-Star Fan Fair Toronto 2024 main entrance featuring glowing red tunnel arches, overhead team banners, NHL shield icon, and crowd moving through exhibit space
Delivering an All-Star experience for hockey fans – anywhere!

NHL All-Star
Aerial view of Cincinnati Open Fan Zone 2024 with mini tennis courts, ‘Cincy’ sign, and large crowd
Creating an elevated fan experience for world-class tennis

Cincinnati Open Fan Zone
UBS Arena The Park opening day hockey puck with Northwell branding photographed rinkside against softly lit indoor ice skating setting
Bringing pond hockey to Long Island

The Park at UBS Arena
Case study: Major Series of Putting

I enjoyed every minute working with BaAM. You guys are the greatest.

Annie Hébert, Major Series of Putting

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WNBA Live Fan Zone photo area with participant posing in front of red branded backdrop with player silhouette as another attendee captures photo on smartphone
Creating a star-studded fan experience to celebrate professional women's basketball

WNBA Live
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