Entertainment
World Cup of Hockey Fan Village
Developing the largest fan activation in National Hockey League history
Spanning 10 days of programming and more than 600,000 sq. ft., the World Cup of Hockey Fan Village:
- Was a destination where fans could experience the excitement of the World Cup front and center
- Reflected the multi-cultural and high-energy nature of the tournament
- Featured epic viewing parties and live musical performances by The Killers, Sam Roberts Band, and Lenny Kravitz
- Included internationally themed concessions, skills challenges, interactive VR technology, programmed entertainment, giveaways, VIP experiences, and special exhibits
- Was recognized as Tourism Event of the Year by the Tourism Industry Association of Ontario
When you look at the magnitude, it does reestablish the World Cup as a big deal.
