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World Cup of Hockey Fan Village crowd watching live show at Pepsi Live Main Stage with LED screens, concert lighting, and nighttime festival atmosphere
Entertainment

World Cup of Hockey Fan Village

Developing the largest fan activation in National Hockey League history

Spanning 10 days of programming and more than 600,000 sq. ft., the World Cup of Hockey Fan Village:

  • Was a destination where fans could experience the excitement of the World Cup front and center
  • Reflected the multi-cultural and high-energy nature of the tournament
  • Featured epic viewing parties and live musical performances by The Killers, Sam Roberts Band, and Lenny Kravitz
  • Included internationally themed concessions, skills challenges, interactive VR technology, programmed entertainment, giveaways, VIP experiences, and special exhibits
  • Was recognized as Tourism Event of the Year by the Tourism Industry Association of Ontario
World Cup of Hockey fan zone activation with mini hockey rink inside transparent dome, players using sticks on ice, and crowds exploring food and sponsor areas under event lighting at night

When you look at the magnitude, it does reestablish the World Cup as a big deal.

Gary Bettman, NHL Commissioner

Packed audience gathered in front of Pepsi Live Main Stage at World Cup of Hockey event, viewing game on large LED screens with bright stage lighting and city buildings in background
World Cup of Hockey fan festival scene with group photo being recorded by camera crew, crowd surrounding production lights, and large Pepsi Live Main Stage hosting live performance in background
World Cup of Hockey 2016 fan zone with branded booths, tournament flags, and attendees moving through open plaza under overcast sky
World Cup of Hockey fan zone skills challenge with attendees taking shots on mini rink, digital speed counter, SAP sponsor signage, and hockey silhouette graphics on walls
World Cup of Hockey 2016 fan village gateway with large overhead sign, national flags for participating teams, and visitors walking through outdoor market-style venue
World Cup of Hockey fan zone at Molson Canadian Hockey House with crowded outdoor patio, branded signage, and spectators socializing along railing overlooking cityscape
World Cup of Hockey fan village at night with massive crowd filling plaza, illuminated Pepsi Live Main Stage, sponsor signage, and surrounding urban setting

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