Skip to content

Video courtesy MLB Photos

MLB Speedway Classic

Setting Monumental Baseball Records at The Last Great Colosseum

BaAM led the overall transformation of legendary Bristol Motor Speedway into a baseball marvel for the first-ever MLB regular-season game in Tennessee.

  • It merged the high-energy of NASCAR with the timeless spirit of America's pastime
  • Reimagined spaces delivered a one-of-a-kind experience for players and fans alike
Wide stadium view of MLB Speedway Classic 2025 at Bristol Motor Speedway with teams lined along baselines, packed crowd, and flyover above

Atlanta Braves vs. Cincinnati Reds
(Aug 2, 2025)

Baseball walks away with another feather in our cap of an event that came to life in a unique setting, and hopefully created memories for 90,000-plus people.

Jeremiah Yolkut, MLB Senior Vice President of Global Events

Two children posing with raised fingers in front of ‘MLB Speedway Classic 25 – Bristol, TN’ backdrop at fan photo area
MLB Speedway Classic 2025 at Bristol Motor Speedway with player entering field, stadium packed with fans, smoke effects, and suspended video display above field

Photos courtesy MLB Photos

Aerial stadium view of MLB Speedway Classic 2025 at Bristol Motor Speedway with baseball field inside track and packed grandstands surrounding

Photos courtesy MLB Photos

MLB Speedway Classic 2025 at Bristol Motor Speedway featuring Braves-branded car on track with full stadium crowd in background

Photos courtesy MLB Photos

Outro

Photos courtesy MLB Photos

MLB Speedway Classic 2025 at Bristol Motor Speedway with promotional red pickup truck driving on track and fans filling stadium behind

Photos courtesy MLB Photos

Pregame ceremony at MLB Speedway Classic 2025 in Bristol with teams lined along baselines, color guard on field, and packed stadium beneath suspended video board

The MLB Speedway Classic transformation required raising, repositioning, and protecting Colossus, the Speedway’s famed 700-ton center-hung video display.
Photos courtesy MLB Photos

Icon dark eye turquoise 91,032

Fans attended the MLB Speedway Classic

Icon dark trophy turquoise Highest Ticket Sales

For a regular-season MLB game

Icon dark firework turquoise 1st

MLB game in the state of Tennessee

Icon dark ruler turquoise 17,500

Tons of gravel was used to create and level the field of play

Want to see more?

Live Nation Rogers Stadium exterior with large illuminated signage and people gathered on grassy lawn
Creating a Transformative Force and Venue on the Global Stage

Live Nation Rogers Stadium
Exterior photo of historic Rickwood Field taken as part of MLB at Rickwood Field events
Honoring baseball history at America's oldest professional ballpark

MLB at Rickwood Field: A Tribute to the Negro Leagues
Image20240212161056
Delivering a memorable Super Bowl Experience

NFL Super Bowl
Our Work Top