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WNBA Live Fan Zone entry experience with bold red branded walls, ‘#WNBA LIVE’ messaging, welcome portal, and attendees entering interactive event space
Sports

WNBA Live

Creating a star-studded fan experience to celebrate professional women's basketball

The first-ever WNBA Live event took place at Chicago’s McCormick Place as part of the League’s All-Star weekend. BaAM collaborated with Emerald, Number Project and Freeman to create a 2-day fan experience. The result was an action-packed hub, which included:

  • a festival atmosphere combining basketball, music, lifestyle, and cultural connections
  • opportunities to meet WNBA players and legends
  • special panels, on-court competitions, and skills clinics featuring WNBA elite
  • partner and sponsor activations
  • surprise performances by Taylor Bennett, Latto, and Chance the Rapper
WNBA Live Fan Zone panel discussion featuring speakers seated on stage discussing Title IX with Google-sponsored screen and audience-facing setup
WNBA Live Fan Zone youth basketball clinic with children on hardwood court holding basketballs, trainers nearby, and crowd gathered around activation area
WNBA fan zone autograph session with participant signing apparel at table while fans crowd around holding merchandise and phones during interactive meet-and-greet
WNBA Live Fan Zone autograph experience with participant signing apparel against branded backdrop of Wilson basketballs and Mountain Dew promotion wall
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WNBA Live Fan Zone overview with main stage presentation, packed crowd, branded signage, Dew Zone basketball court, and fan activations spread across outdoor plaza
WNBA Live Fan Zone activation with costumed performer on stage engaging crowd, audience filming with smartphones, and branded pillar displays in outdoor plaza setting
WNBA Live Fan Zone stage performance with artist singing to packed crowd, fans raising phones, and professional camera crew capturing the event in outdoor plaza setting

I’m beyond grateful to our partners BaAM Productions, Freeman Company, and Number Project who absolutely crushed it.

Jason Peskin, EmeraldX

WNBA Live Fan Zone overview with main stage presentation, packed crowd, branded signage, Dew Zone basketball court, and fan activations spread across outdoor plaza

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